Karibu is a travel agent that helps those interested in visiting the continent of Africa, to have a simple and effective way of doing so, by collaborating with international airlines, to give the consumer a varied choice of travel.
As a newly formed travel agent, we needed a brand positioning and UX strategy to differentiate from other competitors in the market.
For users, Karibu caters to those who want a singular platform for booking flights and to discover if a location is suited to them.
Deliver a website that allows users to plan and book holidays to the African continent, while also reading details on potential destinations.
Brand Identity, UX Design, Prototyping, UI Design, Interaction Design.